Cue the cheesy Euro music.
Two girls sitting at an outdoor patio, stop and lift their sunglasses to stare.
A little baby boy walking, wearing a button down shirt and denim diapers
My diaper is full – full of fashion.
When it’s a number 2 – I look like a number 1.
Cue a couple of dudes stopping to look at him now – one on a bike, and one who lets go of his balloons and stares at the kid in shock.
I poo - in blue.
The little boy then gets into a black car, while the driver holds the door open for him.
The limited editon Huggies jean diaper. The coolest you’ll look pooping your pants.
*
I’m sure you’ve seen this Huggies commercial by now, especially if you’ve seen TLC at some point recently.
I have to say that I HATE this commercial. HATE it.
I have a sense of humour about most things, but there is just something that does not sit well with me with this one. I hate that these adults are stopping and staring at this toddler. I hate the music, and the way they film it to make it look like this little boy is strutting. The commercial gives me the same feeling as those commercials for that Toddlers and Tiaras show (I want to punch the tv every time those are on).
Was this the only way to sell these diapers? Couldn’t they just keep things simple and make the commercial more about the awful diapers, as opposed to the child? Does everything have to be about portraying our children to seem older and act older than they actually are?
Clearly, these diapers are totally ridiculous and purely a novelty item. Would I ever buy them? No way. And the commercial simply helps to reinforce that fact. Did I mention how much I hate this commercial?
For those of you who have no idea what I’m talking about – here it is:
Have you seen this before? As a parent, what did you think of it?
{ 35 comments… read them below or add one }
I too HATE this commercial and this product. I guess Huggies is maybe cluing in to the fact that there are more and more people choosing to use cloth diapers and they had to do something to up their cool factor?? I don’t know? It is just bad, so bad. And I too want to punch something when the Toddlers and Tiaras show is on and mostly it is the mothers!!
Yes! It’s always the mothers – I feel so bad for the kids in that show, and I can see that from the commercials. I can’t bring myself to watch the show itself. The commercials are bad enough.
I actually thought it was a spoof till we saw commercial on Monday. Was it TVO or YTV? Boys thought it was silly too. Saw them today at Shoppers and I guess they’re no JOKE but really they are. DUMB!!!
And the Shaft style music isn’t helping. When I first saw it I said “you’ve got to be fucking kidding me”. Lame product, terrible commercial. I’ve yet to see a parent at the grocery store with them in their cart. There are mountainous displays of them too. Major fail.
When I first saw these diapers I thought… well that’s kind cure, since you have to use them anyway they may as well be fun. Then I thought well it must cost a bit more to make them that way. Then, do I really want diapers to be fun? I mean isn’t the goal to get the kid OUT of diapers ASAP?
I am however a fan of the new Huggies’ “Help Moms in Need of Diapers! — Cause Every Little Bottom Count” campaign. Cause diapers are expensive! And if you have a baby you need them, no way around that.
Oh my…I actually thought it was a spoof…but no, they’re real…horrible commercial & product in so many ways – totally agree Maria!
I freakin hate that commercial. So glad u wrote about it. It’s the creepiest thing ever.
Yea, that’s totally disturbing. When I first saw the diapers I thought they were ridiculous, who cares what they look like, the are under clothes. On a baby or toddler, who don’t care what they wear to begin with. But this commercial is over the top. Makes me uncomfortable just to watch it.
This commercial is reDONKalice..not sure who they think their target market is..but every mom I know thinks the same thing.
I thought the diapers were cute & may have purchased a pack merely for the “fun” factor, until I saw the commercial…Saved my money…
Lol… I will not allow my 5 month old son to wear them. Even at the Calgary Stampede. What a train wreck!
Shane
Ok, my kids are out of diapers, but that commercial…if they still wore em I’d sooo not buy them. If you want your kids’ lil booty to look cutie, slap some cute lil pants or bloomers on em!
Disturbing. Deeply disturbing. I hadn’t seen the commercial until now, but I saw those diapers at the store and didn’t think they were cute AT ALL.
Not a fan of the commercial. Why is a baby who probably can’t walk, be strutting? Let a baby be a baby.
My other thought — parents should just use cloth diapers…so many more cute covers to choose from.
I mostly cloth diaper and after reading your post and the comments I’m not going to watch that ad (don’t have cable so haven’t seen it on my own). And no, when I need disposables I’m not going to go for the cute ones. I’m going to go for the cheapest ones that fit my kids. As it is they both use pull-ups most of the time when not in cloth so I’m not in the market for these. I would guess that they are trying to get the people who want cloth because they are cute but want disposables because cloth is “yucky” — sorry, poop is yucky no matter what. No marketing is going to convince me otherwise.
POO is yucky! Best part is, people think that disposables automatically keep you from dealing with it. HELLO still supposed to flush it!
I think those diapers are disgusting and ridiculous. The fact that people are actually excited by them is even more disturbing. Yes, I know some IRL that think they’re great! YUCK. More dye next to your babies bottom. Ok…we cloth diaper…or we did for the first year. Our CD’s are dying and I got lazy. BUT…I still won’t buy fancied up disposables. That’s what diaper covers are for!
The commercial makes it even worse. “Poo in Blue”???? Yeah, no thanks.
My mom raised three boys, and used cloth diapers for all of us. For my older brother, she didn’t even have a washing machine. Never used a dryer either – clothes were either hung outside in good weather or on clotheslines in the laundry room/basement. I can’t imagine that this was easy for her, but she did it just the same. I brought this up recently when over at my parents’ place, and also learned that my brothers and I were all potty-trained by around our 1st birthday. And we were considered “immigrants from a third world country”. Disposable diapers are among the worst modern inventions, and this product and the way it’s being marketed is totally repulsive.
I hate this whole concept. I even made a comment about it on my blog’s FB page (but not a whole post) last week.
Just because they look like jeans doesn’t make the fact that your child is out and about in JUST A DIAPER any less redneck. Dress your baby people!!!!! It just gives more people an excuse to think that clothing is optional at Walmart.
Ick.
Okay, well, first, call me strange…but I have never understood why anyone would let their child run around displaying a diaper. Okay, at the beach on a hot day or something maybe…but I always considered it underwear. I’m no hoity-toity person, but, really, can’t the kid wear a pair of shorts or something?
Secondly, I used cloth diapers with my kids, so I can’t really comment on how nice these may or may not be.
And, finally, the commercial is disgusting. I just watched it here. I don’t have cable…and commercials like these make me glad I don’t. It’s quite inappropriate IMO.
I hate it, too. And I feel sorry for that kid. I actually wince when it comes on, before I quickly change the channel. It’s just horrible.
Hmm.. no.. i dont think i hated it, infact.. i thought wow… thats new.. but then the next thought was, at which point would i EVER let me son out in JUST his diapers??? hmmm… did they even think this through?
Well, I know you know how I feel about it!
STU-PID!
Saw it for the first time last night and totally hated it too. What’s the point?! It’s so ridiculous. “Ditto” your whole post!
I think it’s just weird. Thankfully, we are beyond the diaper days here at our house but I always bought the generic ones anyway. So many more important ways for us to spend our hard earned money on. Actually we rarely watch commercials any more either thanks to the DVR and if we are watching a show “live” when it’s actually on then we mute the commercials. It’s funny how much less impact they have without the sound.
The entire concept is weird, jean diapers? I mean seriously, do we really need this? I think diaper companies need to concentrate on making quality, leak proof diapers and not trying to make our babies look like high fashion models. Good grief! The commercial is disturbing!
I hadn’t seen this commercial (thank you, DVR!), but I have seen the diapers in the store. I thought they were a joke at first, but clearly not. I wish Huggies would spend their time and research dollars on more important things: like finding a way to create a diaper that my baby doesn’t pee out of within ten minutes of putting it on him!
The commercial? Ridonkulous. The product? Double Ridonkulous. Why? What were they thinking? Why do our babies need to have diapers that look like jeans? I just don’t get it. I also don’t really get why diapers need to have cartoon characters on them. All I want is a diaper that doesn’t leak. That is all.
Yeah, I thought that these diapers were pretty pathetic, especially since it’s just a denim PRINT on the diaper, pretty dumb.
Hey – I noticed your comment on Corrine’s blog Trains Tutus and Tea Time about wanting to learn how to use your camera better and thought you might like to know that I’m hosting an online photography class next month. My blog has all the details, check out the tab at the top that says “Photography eClass”
Thanks so much for your comment! And yes I would be very interested in that!! Thanks!
I hate this product, the commercial, and the Huggies corporation. Seriously? Jeans diapers? Daisy dukes for babies?
By the way, I’ve been gone forever, from Twitter and bloggyland, but I missed you and your striking wit! And you probably have no clue who I am. Now I sound like a weirdo stalker…..
I love babies, toddlers, kids, even teenagers!
I am gentle and loving and sweet.
I have a rescue dog and previously abandoned cat.
I am a vegetarian and a mother of three.
I am anti-violence.
There is a diaper commercial on T.V. where a grown man with long hair and an electric guitar sings The Potty Dance. It’s all that I can do to keep from smashing the television when it comes on.
I would not buy those even if they were half price. I think they are ridiculous. Okay, maybe if they were half price, but I would definitely cover them up.
I had not seen that, but I rarely watch TV. But I have to say that I thought the lines you wrote in Italics were your humorous add ins so when I watched and saw that those lines are actually said by a man with an accent supposedly being the inner voice of the baby I almost blew my coffee out my nose. Those diapers are ridiculous. And even though I don’t hate the commercial as much as you I agree that it is stupid.
But it gets worse!!! I heard that the “competitor” has actually hired a designer to create a FASHION line of diapers. Some with stripes, polka dots, and some with ruffles!!!! They are due out next month.
Really? I hadn’t heard about the competitor diapers – I just think the entire thing is ridiculous. People seem to have forgotten what the purpose of a diaper is – who the hell cares what it looks like? Why would someone pay more for that, just for some dumb novelty quality? I don’t get it.
I don’t know about blue-jean style diapers as a concept but as someone who works in advertising, I think this commercial is pure genius. So there.
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