Fijit Friends – Review and Giveaway

12th December 2011

If you have a little girl, the odds are you’ve heard of the Fijit Friends toy.

Fijit Friends, by Mattel, are these sweet robotic toys that can interact with your child. It is programmed to react to certain sayings, and when uttered, the Fijit reacts by dancing, or singing, or even telling a joke.

There are four Fijit friends available right now – Serafina, Logan, Willa and Sage – and each has their own little personality. They recognize over 30 keywords and have over 150 phrases. They sing, they dance, they tell jokes and they will even fall asleep if you tell them to.

When we first opened up the Fijit, my five year old was excited to see it play out of demo mode. We sat together, so I could teach her what she had to say in order to get a response, since she wasn’t able to read every word on the card.  The Fijit comes with a Keyword Reference Card that tells you what to say to get the Fijit to dance, talk, etc.

The instructions also suggest that you speak clearly and about 30-60 cm from the Fijit, or you may not get the proper response. There were a few times where the five year old got a bit frustrated because her normal five year old lisp got in the way of being clearly understood. But she got over it pretty quickly.

Her favorite thing is when the Fijit dances – you can use your own music, or it plays its own music. It’s super cute, and it even spins around when it’s “getting down”.

The Fijit also has a “chirp” mode – this mode works by recognizing “sonic chirps” from other sources (currently found on and a future, not yet released app).

Check out what they can do in this video:

Fijits are available at ToysRUs, Target, Amazon, and many other retailers, but this time of year, it might be difficult to find one. Let me help you with that!


I’m giving away a Fijit Friend to one lucky winner!!


  • Leave a comment below telling me which Fijit you would hope to win and who you would gift it to.


  • Tweet the following (once) and leave a comment below saying you did: Enter to win a Fijit Friend on @BOREDMommy ‘s blog (Ends 12/16) –
  • Open to Canadian Residents only
  • Ends THIS Friday, December 16th at NOON – so we can try our best to get it to you before XMAS!
  • Cannot guarantee which Fijit you will receive as your prize.
  • Winner will be chosen using Random. org

UPDATE: Congrats to my winner – #2 maria (@mariab76) – Thanks to everyone who entered!!

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63 thoughts on “Fijit Friends – Review and Giveaway

  1. Michelle K

    I would love to win Serafina or Willa and give it to my co-workers daughter. They are having a tough time this year and I know she can’t afford it right now.

  2. Luciana

    I have a 4 and 5 year old and didn’t realize how hard this toy would be to get! Beggars can’t be choosers!! We’d take any one of them!!!

  3. Soozle

    I would pick Serafina and would love to give it as a gift to my best friend’s 6 yr old daughter – she would love to own a Figit!

  4. Sharole

    Hello, my daughter really wants one of these, so I won it, she would get it! It’s one of the few toys she actually wants. They are SOLD OUT where ever I go. She would be happy with any of them, but her favourite is Serafina. Thank you

  5. Kerrie

    My 5-year-old daughter, Lily, has been asking for a Fijit Friend for months. She wrote her letter to Santa asking him to please bring her a Fijit Friend, and for the first time, willingly sat on his lap to remind him that she asked him to bring Sweetie-Pie ‘Sefarina’. I hope Santa has better luck at finding it in stock than me 😉

  6. dawn casselman

    i would really like the purple one but im not worried about the colour. this guy is the only thing my 8 yr old is asking for, for christmas this year.

  7. Kristi Price

    Oddly enought I have a four your old son who went to see Santa and asked for this on Saturday. Since my daughter is 23 I never heard about this toy and as you all should know I am unable to find any at this late in the game. Since my Son’s name is Logan and Logan Fijit happens to be blue I guess that is the one I would like for him to have. Although he wouldn’t care which color it is.

  8. Tracy

    I would choose Willa because she speaks to my heart…err…my daughters. I would gift Willa to our family to both daughters age 6 & 4 to share.

  9. Glenda

    I would choose either Sage or Logan. I can’t decide. I would give it to my 9 yr old daughter for Christmas. It was on her top choices for Santa. 🙂


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